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African American Toolkit

Vehicle Crashes Shatter Families and Friendships.
Seat Belts Hold them Together.

This toolkit provides marketing material and tools in support of your organizational efforts of increasing awareness within the African-American community of the importance of wearing seat belts:

Earned Media Posters / Banners Advertisements Brochures Logos
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Earned Media Templates

  For General Use            
  News Release Op Ed Sample Fact Sheet Proclamation E- Blasts    

  Event-Based Earned Media
News Release
Letter to Editor
- Black History Month
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- Take a Loved One to the Doctor
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- Family Reunions
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- Holidays
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Posters / Animated Banners

Press-ready posters (300dpi CMYK) are not suitable for online viewing. So, right-click on your selection and choose "SAVE TARGET AS". To preview an online animated banner, right-click on your selection and choose "PLAY".

Animated Banner [zip file]


JPG press-ready [52 MB]
PDF press-ready [16 MB]
Animated Banner [zip file]


JPG press-ready [42 MB]
PDF press-ready [12 MB]
Animated Banner [zip file]


JPG press-ready [44 MB]
PDF press-ready [12 MB]
Animated Banner [zip file]

JPG press-ready [44 MB]
PDF press-ready [12 MB]
Animated Banner [zip file]
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Advertisements

TV
TV
Faceplant – Buckle Up America Faceplant with blood (:30 English)
"Faceplant" - with blood (:30)
HD 16x9 format
Faceplant – Buckle Up America Faceplant no blood (:30 English)
"Faceplant" - no blood (:30)
HD 16x9 format

Radio
Radio

Radio spots are broadcast quality.


Internet
Internet
This spot is for Internet use only. It is not for broadcast use.
2009 BUA Big Monster (:30 English)
2009 BUA "Big Monster" (:30)
[WMV format]   [MOV format]
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Brochures

Traffic Safety Facts: Race and Ethnicity Traffic Safety Facts: Race and Ethnicity Seat Belt Use Rate Seat Belt Use Rate (without cropmarks)    
What's Your Seat Belt IQ? What's Your Seat Belt IQ? Seat Belt Use Rate Seat Belt Use Rate (with cropmarks)    
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Logos

Buckle Up Logo Buckle Up Logo Buckle Up Logo
Buckle Up logo
Buckle Up Logo Buckle Up Logo
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